For founders and practitioners with years of real work behind them and strong views on how their field should work

Use AI to make your content as deep as your work

A $99 workshop where you build an AI-assisted content studio: a setup in an AI app like Claude that works from your thinking, does most of the drafting and formatting, and asks the questions that sharpen your ideas.

Friday, October 23 · 11:00 am or 5:00 pm ET · 90 minutes · Live on Zoom, recording included

Build your studio for $99

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An arch held up by a wooden frame while its keystone is lowered into place

AI is the frame that holds the work up while it’s built. Your thinking is the keystone.

If you’ve tried using AI for your content, you’ve seen what it does to your ideas. It smooths them out, fills the gaps with whatever is most common, and hands back something clean and generic. You know, what people now so elegantly call “AI slop.”

Then you spend an hour putting your thinking back in, or you post something that doesn’t read like your work. AI was supposed to give you leverage. Instead it gave you a second job: editing.

And now readers are watching for it. Since July, anyone on LinkedIn can flag a post as “Seems like AI slop,” and LinkedIn says posts it classifies as slop already get 40% fewer views. When your reputation is what you sell, a post that reads like AI costs you more than reach. It makes people wonder whether the thinking behind it is yours.

People who’ve worked with you know how good you are, but almost nobody else does

You’ve spent years getting very good at one thing. You have your own way of doing it, and the people who hire you get results. Most of them found you through someone who already knew you.

Referrals are a good sign, but you can’t control them. They come when they come, and you can’t turn them up when you need more work.

You also have more ideas than you can use. Years of work, your own frameworks, maybe a book, and several things you could sell. When you post about all of it, people see several different versions of you and can’t tell which one to hire.

When you try to fix that with content, the usual advice is to post more, stay consistent and grow an audience. So you write tips and frameworks, and they get a few likes. Then someone with half your experience posts something similar the same week, and readers can’t tell the two of you apart. The content doesn’t show what you can actually do, so it doesn’t bring you the clients you want.

Handing your content to someone else doesn’t fix that on its own. A good ghostwriter helps, but they can only work from what you tell them on calls. You explain your thinking again every week, and the drafts still don’t sound like you. When someone on your team handles it, they have to guess at your views.

Your experience and thinking have outgrown the way you present yourself, and another year of work won’t fix that on its own.

AI can help, but only if you give it the right job. Used to replace your thinking, it waters your work down. Used as a studio around your thinking, it does most of the drafting and formatting, asks the questions that sharpen your ideas, and gives you back time for the parts of your work you actually enjoy.

What changes when AI has the right job

You spend your time on the parts you love: client work, thinking and talking ideas through. The studio does most of the drafting, formatting and checking.

Your thinking gets sharper. Writing down what you believe, and having AI ask questions and push back, shows you where an idea is thin before anyone else sees it.

Your years of work, your frameworks and your ideas come across as one clear brand that people can describe to each other.

You stop explaining your credibility from scratch on every call.

Three beliefs that keep AI from helping

“AI is for making more content.”

The leverage is in what you do with your hours. A studio takes most of the drafting and formatting off your plate, so your time goes to the thinking and each piece carries more of it. Some people end up publishing less.

“Using AI means thinking less.”

Used well, it means thinking more clearly. AI can interview you, find the gaps in an argument and push back on a claim that doesn’t hold. You still do the thinking, with better questions in front of you.

“A better prompt, or a project full of notes, will fix it.”

Both help. A prompt starts from zero, and a project with notes gives the AI some background. But notes about your company don’t tell it what you believe, what you’d never say or which of your ideas matter most. And one assistant still does every job: it decides what’s worth saying, writes it and judges it. So it fills the gaps with whatever is most common.

How a studio turns your experience into a body of work

Think of your career as a tree. Over the years you’ve grown branches, which are your dense ideas, your methods and your ways of thinking. A branch needs time to explain, so it can’t fit in a single post or video. It needs a long essay, a series of essays, a series of interviews or a book.

Leaves grow from branches. A leaf is one idea that a reader can take in from a single post. Every leaf belongs to a branch, and every branch belongs to the tree.

A branch is a long essay on Substack; its leaves are LinkedIn posts

That’s how your studio builds your content. It drafts the branches first as long pieces, such as essays on Substack. Then it cuts those pieces into leaves, such as posts on LinkedIn. Each short post connects to a deeper idea, and each deeper idea connects back to you. Over time, someone who finds one post can follow it to the whole body of your work, and from there to working with you or recommending you.

The roots are your values and beliefs. Written down, together with your thesis (your central claim about your field), your views and the topics you return to, they become your brand tree: the documents everything in your studio grows from.

What’s in an AI-assisted studio

Your studio has three parts:

Your brand tree, so the AI starts from your thinking instead of whatever is most common.

An AI app like Claude, where a small crew of AI specialists works: a strategist, a writer, an editor and a designer, each with one job.

Connections to the apps you already use, so the crew can pull from your notes and save drafts and visuals where you keep them, instead of handing you text to copy and paste.

You bring the ideas. A producer decides when each piece is ready, and that can be you or someone you trust.

Great work often splits these jobs. The Beatles wrote the songs, George Martin produced them, and Abbey Road was the studio. AI tools on their own try to do all three jobs at once: they fill the gaps in your ideas with common ones, decide what’s good by what works for everyone else, and do the writing. A studio gives each job back to its owner, and that’s what keeps your work deep while AI does the heavy lifting around it.

One studio for everything you publish

The same studio that drafts your posts can design your visuals, write your bio or build a page for your website. Your whole AI crew works from the same brand tree, so everything you put out says the same thing in the same voice.

Essays

Long pieces that carry your methods in full

Posts

Short pieces for LinkedIn or wherever you post

Visuals

Diagrams and frameworks in your style

Your website

Pages that say what your posts say

Offer pages

One-pagers and sales pages for what you sell

Bio and profile

A bio and headline that match your brand tree

I made this page, including its engravings and diagrams, in my studio.

The producer: a human in the loop

A studio can do most of the making, but someone still has to decide what’s worth making. Maxwell Perkins, the editor behind F. Scott Fitzgerald and Ernest Hemingway, cut large parts of Thomas Wolfe’s first novel before it came out in 1929 as Look Homeward, Angel. Wolfe wrote every word. Perkins decided which ones readers would see.

That’s the producer’s job. A good producer delivers what you asked for. A great one decides what’s worth making, draws out ideas you didn’t know you had, cuts what doesn’t work, and tells you when a piece isn’t ready.

AI can draft, and it can check a draft against rules you give it. It has no experience of your work, though, so it can’t tell which of your ideas matters most, or whether a piece will land with someone who wasn’t there when you had the idea. That takes judgment, and judgment needs some distance from the work. Stephen King puts a finished draft away for at least six weeks before he rereads it, so he can read it the way a stranger would.

Judging your own work is hard for the same reason, and the workshop shows you how to build that distance in. If someone on your team or a writer you already work with takes the producer role, they learn it the same way.

How one idea moves from a voice memo through the AI crew to the producer

How one idea moves through your studio

About me

I’m Josué Valles. I’ve done content work online for about twelve years. I learned the craft as a content writer at agencies like Codeless and Siege Media, then grew my own LinkedIn account from zero to 100,000 followers in a year. Since then I’ve produced content for founders, investors and coaches, first as a ghostwriter and now through my company, Subject House. Today I have over 130,000 followers on LinkedIn and over 20,000 newsletter subscribers.

Some results from clients I’ve produced content for:

85k

followers · From 0 in 8 months

A leadership development coach

+60k

followers · Added in 5 months

A general partner at a venture fund

130k

followers · From 0 in 12 months

A recruiting SaaS founder

Across clients, that’s over 600k new followers in the last 3 years and over 50M impressions.

Behind those numbers is one approach: content that shows how good someone’s work really is. This workshop teaches that approach, rebuilt around AI so you can run it yourself and keep your time for the work you love.

The workshop: Build Your AI-Assisted Content Studio

When

Friday, October 23

Two times: 11:00 am ET or 5:00 pm ET

How long

90 minutes

Format

Live on Zoom, recording included

What you’ll need

An AI app like Claude or ChatGPT, and the app where you keep your notes and documents, such as Notion or Google Docs. You won’t write any code.

I’ll walk you through building your studio in seven steps, in the order they depend on each other. You do each step as we go, so you leave with a working first version instead of a page of notes.

The studio you’ll build · The numbers match the steps

Your brand tree

You’ll write a first draft with a guided interview you run with AI. It asks about the advice you ignored, the mistakes your clients keep making, and the popular ideas in your field you think are wrong. Your strongest positions show up in those answers. You’ll also decide what you’ll stop talking about, so everything you publish builds one recognizable brand. This is the part that stops AI from filling the gaps with common ideas, because your brand tree has already filled them with yours. It’s also the first place your thinking gets sharper: you’ll find views you hold but have never put into words, and ideas that don’t hold up yet.

Your brand tree

Your idea bank

A simple place to capture raw material from calls, voice memos and notes. Ideas stop disappearing after the call ends, and you always know what’s worth making next.

Your idea bank

A simple place to capture raw material from calls, voice memos and notes. Ideas stop disappearing after the call ends, and you always know what’s worth making next.

Your formats

One long format for your branches, such as an essay, and one or two short ones for your leaves, such as LinkedIn posts. Each comes with a one-page brief to fill in before you start. You stop facing a blank page, and you stop squeezing your ideas into templates built for someone else.

Your formats

Your AI crew

A strategist, a writer, an editor and a designer, set up in your AI app. You’ll write each one’s instructions from your brand tree. The strategist helps you decide what’s worth saying, the writer drafts, the editor pushes for clarity and the designer handles visuals. You spend your time reacting and deciding instead of starting from scratch.

Your AI crew

Your connections

You’ll connect your AI app to your notes and your documents through MCPs, the connectors these apps use to work together. Then the crew can pull from your idea bank and save drafts and visuals where you keep them, instead of handing you text to copy and paste.

Your connections

Your visual starting point

Your fonts, your colors and one template for the visual you’ll use most. Your visuals start to look like yours without designing each one from scratch.

Your visual starting point

Your fonts, your colors and one template for the visual you’ll use most. Your visuals start to look like yours without designing each one from scratch.

Your quality check

How to judge a piece before it goes out by reading it twice: once as a piece of work (is it clear and well built?) and once for meaning (does it carry your idea to the person reading it?). You’ll also learn when to leave a good piece alone, and how to keep enough distance to judge your own work.

Your quality check

You’ll leave with a first draft of your brand tree, an idea bank, a long format and one or two short ones with briefs, an AI crew that drafts from your ideas, connections to your apps, one visual template, and a checklist to run on every piece.

Three ways to join

The first two include the full 90-minute workshop, live on Zoom on Friday, October 23, at 11:00 am or 5:00 pm ET, and the recording. The second also gives you a copy of my own studio, the same content studio I use for clients, so you can use it or get inspired by it. The third is your studio built for you, 100% custom. Spots are limited.

Workshop

$99

One time

The 90-minute live workshop and the recording

Build your own studio step by step and leave with a working first version.

Join for $99

Workshop + my studio

$499

One time

The workshop and a copy of Josué’s studio

Everything in the workshop, plus the same content studio I use for clients, delivered at the end of the workshop: the files, templates, workflows, tool stack, Claude skills and SOPs (step-by-step guides for running it). Use it as it is, adapt it to your own work, or take it apart to see how it’s built.

Join with my studio for $499

I build the studio for you

$3,900

One time

100% custom

Instead of building it yourself, I build your studio for you, around your thinking: your brand tree, your AI crew, your formats and the connections to the apps you already use.

Get your studio built for $3,900

Who it’s for

This workshop is a good fit if most of these are true

You have years of real work behind you, with stories, frameworks and results nobody else has.

You have strong views on how your field works or should work.

You have more ideas than published pieces, and you’d rather spend your time on clients and thinking than on drafting and formatting.

You want AI to give you leverage without watering down your work.

You produce your own content, or you work with someone who does, such as a person on your team or a ghostwriter.

You care more about the right people knowing your work than about follower counts.

It isn’t a fit if

You want someone to write and post for you. This is a workshop, not a done-for-you service.

You want hooks, posting tricks or a growth hack.

You don’t have real raw material yet. No studio can make up for experience you don’t have.

Questions

Isn’t using AI for my content cutting corners?

Will people be able to tell I used AI?

How is this different from using Claude or ChatGPT directly?

Do I need Claude, or will ChatGPT work?

What’s in the copy of your studio?

Which option should I pick?

What about LinkedIn tools like Kleo?

Do I need to be technical?

What about confidential client material?

Can I run it myself?

I already work with a ghostwriter. Is this for me?

I don’t have time to build this myself. Can someone on my team do it?

Which platforms does it work for?

Will this grow my followers?

What if my ideas aren’t clear yet?

How much time will it take after the workshop?

AI can make your work more generic or more yours

Left to do every job, AI fills the gaps in your ideas with everyone else’s and hands back work that could have come from anyone. Inside a studio built around your thinking, the same tools do most of the drafting and formatting, sharpen your ideas with better questions, and leave you more time for the work you love.

The workshop is $99, or $499 with a copy of my studio, and runs live on Zoom for 90 minutes on Friday, October 23, at 11:00 am or 5:00 pm ET, recording included.

You’ll leave with the first version of a studio you can use every week, a sharper view of your own ideas, and a clear way to judge what goes out under your name.

Build your studio for $99